https://willcrum.com/other daily 0.75 2026-03-19 https://images.squarespace-cdn.com/content/v1/586d38d4725e2524685a7a88/1483653292814-KJBEQ4WRADCLGD1QYUS4/DSC_0025_RTw_1080.jpg other https://images.squarespace-cdn.com/content/v1/586d38d4725e2524685a7a88/1483653915530-UR4KSXXBJDJU82D39VE7/_MG_0587.jpg other https://images.squarespace-cdn.com/content/v1/586d38d4725e2524685a7a88/1483658625895-UQKM3TGUB2UJENG6VOA7/DSC01184_RT.jpg other https://images.squarespace-cdn.com/content/v1/586d38d4725e2524685a7a88/1487729962656-SN4FMPGJK7ZSN38IDQ0F/_X7A8533_4x3.jpg other https://images.squarespace-cdn.com/content/v1/586d38d4725e2524685a7a88/1487730775801-A5USA25XEX3FABRXM9E8/DSC_0019_liquify_4x3.jpg other https://images.squarespace-cdn.com/content/v1/586d38d4725e2524685a7a88/1488576337518-OT8D7V8SM4UYUBHSTISZ/Van_thumbnail.jpg other https://images.squarespace-cdn.com/content/v1/586d38d4725e2524685a7a88/1488745602362-C9R5XVONT5CXLA0ZVS79/InTouch-Animation_Preview.gif other 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https://images.squarespace-cdn.com/content/v1/586d38d4725e2524685a7a88/1483648831770-F5BHEX4CJUWFFRK3Z6ZC/image-asset.jpeg other https://images.squarespace-cdn.com/content/v1/586d38d4725e2524685a7a88/1483648860166-5I8R319NF26Z4RLBGFG6/image-asset.jpeg other https://images.squarespace-cdn.com/content/v1/586d38d4725e2524685a7a88/1483648900926-UJ9T90C4SO575IA7UFKQ/image-asset.jpeg other https://images.squarespace-cdn.com/content/v1/586d38d4725e2524685a7a88/1483649000081-HU3HX0WSXXU4QURAIQPI/image-asset.jpeg other https://images.squarespace-cdn.com/content/v1/586d38d4725e2524685a7a88/1483648978276-I67V45L263B5PWGIH1RU/image-asset.jpeg other https://images.squarespace-cdn.com/content/v1/586d38d4725e2524685a7a88/1483649027230-T63DBWQ99O5RZ99LKVRO/image-asset.jpeg other https://images.squarespace-cdn.com/content/v1/586d38d4725e2524685a7a88/1483649065264-63EU8XYD7SEXF1ITXA2X/image-asset.jpeg other The team (left to right): Juho Lee, Arjun Kalyanpur, me, Da Young Hong, Antriksh Nangia 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https://images.squarespace-cdn.com/content/v1/586d38d4725e2524685a7a88/1487460814890-FU03NAIN7LANW5RCDKME/image-asset.jpeg other https://images.squarespace-cdn.com/content/v1/586d38d4725e2524685a7a88/1483664755507-4A67H9T9FGMRA44TNTYD/image-asset.jpeg other drafting sketches done prior to modeling https://images.squarespace-cdn.com/content/v1/586d38d4725e2524685a7a88/1483663741634-CWATVKIUE59TPL2C6G00/image-asset.jpeg other an earlier, clasp-testing prototype https://images.squarespace-cdn.com/content/v1/586d38d4725e2524685a7a88/1483663810880-KXEWLXJEHSSFSHIVB7QV/image-asset.jpeg other testing "eye" sizes for the best friction fit, laser-cut from acrylic https://images.squarespace-cdn.com/content/v1/586d38d4725e2524685a7a88/1483663891409-IRRUL9VQAIKPJD694KIJ/image-asset.jpeg other soldering internal circuitry https://images.squarespace-cdn.com/content/v1/586d38d4725e2524685a7a88/1483664006464-0F6SNT1YC20W4RJHUGC4/image-asset.jpeg other https://images.squarespace-cdn.com/content/v1/586d38d4725e2524685a7a88/1483664083711-4G68P8WJTVS8IXC0F0ZI/image-asset.jpeg other https://images.squarespace-cdn.com/content/v1/586d38d4725e2524685a7a88/b11531a9-5067-4882-be6f-d37663302516/Billboard_sheserved_website.webp other A speculative ad from our proposed participatory campaign. https://images.squarespace-cdn.com/content/v1/586d38d4725e2524685a7a88/1486479417163-X94P8OZCGHK7BA1L50QO/image-asset.jpeg other We developed ‘tangible insights’ to visualize and validate our learnings. https://images.squarespace-cdn.com/content/v1/586d38d4725e2524685a7a88/1486479446003-KWQX9J5DZ16633Z7PZM0/tangible_insight_victim.jpg other https://images.squarespace-cdn.com/content/v1/586d38d4725e2524685a7a88/1485630818664-MFXXK1CG3XNKUSXA5VPW/game_1080+copy.jpg other I wrote and designed The Game of Military Life to showcase the stark differences of the women veteran’s experience. https://images.squarespace-cdn.com/content/v1/586d38d4725e2524685a7a88/1485630801671-D9UUFWUR9024ZVRWU3WI/game+cards_1080.jpg other Men are more likely to get good chances for advancement, while women constantly encounter excuses that keep them from the best opportunities. https://images.squarespace-cdn.com/content/v1/586d38d4725e2524685a7a88/1485631248640-JYYQSRBYUQFFUAFVFHKU/military_game_players.jpg other Women currently make up 15% of active duty troops—with that number on the rise. https://images.squarespace-cdn.com/content/v1/586d38d4725e2524685a7a88/1485630863346-7L10U955SLFSNVNDOUFZ/image-asset.jpeg other https://images.squarespace-cdn.com/content/v1/586d38d4725e2524685a7a88/1483666532796-7E4H3G6ARFOUPS8MTSPV/image-asset.jpeg other https://images.squarespace-cdn.com/content/v1/586d38d4725e2524685a7a88/1483666094322-GDMWK498MMLXDJXMH7OM/writing_1080.jpg other https://images.squarespace-cdn.com/content/v1/586d38d4725e2524685a7a88/1483669588892-Z5L8XV67D0NFSRPHBDKZ/Screen+Shot+2017-01-05+at+9.06.22+PM.png other The general public is introduced (in their own voice) to the misperceptions and biases women vets encounter every day. https://images.squarespace-cdn.com/content/v1/586d38d4725e2524685a7a88/1485626668239-89BNK6ZIY8UAAJU39RZ5/image-asset.png other https://images.squarespace-cdn.com/content/v1/586d38d4725e2524685a7a88/1483669211594-KW962EE2PYZYAJH3HK78/storyboard-PS-06-02.jpg other Support for the campaign from male veterans is crucial to its normalization in the military https://images.squarespace-cdn.com/content/v1/586d38d4725e2524685a7a88/1483667922683-JD1ZCIRQ2A28THWRQ2QV/image-asset.jpeg other https://images.squarespace-cdn.com/content/v1/586d38d4725e2524685a7a88/1485627414781-S22Q7GM5PEB9KYF5VNPJ/image-asset.jpeg other Some vets are reached by mail, while others pick up blank cards at their local VA or VSO clubhouse. https://images.squarespace-cdn.com/content/v1/586d38d4725e2524685a7a88/1485627653572-XR68ADUFM3L6IVH3Q46O/image-asset.jpeg other Vets hand-write their stories on the blank back and mail in pre-paid postcards for curation and aggregation. https://images.squarespace-cdn.com/content/v1/586d38d4725e2524685a7a88/1485628348860-JCKE3F4R2MF1I5V34N8N/image-asset.jpeg other Select stories appear on the campaign blog and are distributed on social channels—reaching veterans and reinforcing women vets' sense of value. https://images.squarespace-cdn.com/content/v1/586d38d4725e2524685a7a88/1485629458437-FF2H4TC9L84DUNFJZIN2/image-asset.jpeg other The blank post-card, featuring a blank back (for story-writing) and a tear-off bookmark. https://images.squarespace-cdn.com/content/v1/586d38d4725e2524685a7a88/1485629028823-TVI81Y8Z78Q231IRLHXM/image-asset.png other https://images.squarespace-cdn.com/content/v1/586d38d4725e2524685a7a88/1487788983495-2AHUNZ5RNVICTN5C7UFU/image-asset.jpeg other 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Touch the upper right to initiate an upload... https://images.squarespace-cdn.com/content/v1/586d38d4725e2524685a7a88/1488059702143-IML8CVDCWED5BP81FPXT/InTouch+App+1.jpg other in·touch borrows and streamlines Instagram's upload interface to create a familiar experience that highlights the deliberate limitations: images are always 5x7, and this isn't being posted anywhere besides the frame. https://images.squarespace-cdn.com/content/v1/586d38d4725e2524685a7a88/1488742092440-761474RVQPHN5TS27ATH/image-asset.jpeg other https://images.squarespace-cdn.com/content/v1/586d38d4725e2524685a7a88/1488742645185-58R6EG460106MHES8BO1/image-asset.gif other https://images.squarespace-cdn.com/content/v1/586d38d4725e2524685a7a88/1488744864504-XOQNOORL166QP30D76BF/1797_006.jpg other https://images.squarespace-cdn.com/content/v1/586d38d4725e2524685a7a88/1488744275721-PUHHLKLV4NY7ZSERUO8S/image-asset.jpeg other https://images.squarespace-cdn.com/content/v1/586d38d4725e2524685a7a88/1488744353799-3LYKG9COI1MAO14DU1NE/1807_001_cr.jpg other https://images.squarespace-cdn.com/content/v1/586d38d4725e2524685a7a88/1488744403629-LO0AVS7UUZD7ZBIU8FYT/image-asset.jpeg other https://images.squarespace-cdn.com/content/v1/586d38d4725e2524685a7a88/1488745001441-U2QN3ZD0NVR1V8KVZ3DV/image-asset.jpeg other https://images.squarespace-cdn.com/content/v1/586d38d4725e2524685a7a88/1488744766530-230PS506RZLD3M3N0WJ6/image-asset.jpeg other https://images.squarespace-cdn.com/content/v1/586d38d4725e2524685a7a88/1488744810421-PVRRISWN92MCQL23YKV3/image-asset.jpeg other https://images.squarespace-cdn.com/content/v1/586d38d4725e2524685a7a88/1488745349570-CYJO0MZ6VTKJ976IAQU3/InTouch+Frame+1.1.jpg other https://images.squarespace-cdn.com/content/v1/586d38d4725e2524685a7a88/1488745067071-VSR4EMQSZB5J6WBCNK34/image-asset.png other https://images.squarespace-cdn.com/content/v1/586d38d4725e2524685a7a88/1488745108335-908WU4I7TJ5YKIIUCIFR/image-asset.png other https://images.squarespace-cdn.com/content/v1/586d38d4725e2524685a7a88/1488745523366-ONUEYTWXA3KKYB0J9G94/InTouch.12.jpg other https://images.squarespace-cdn.com/content/v1/586d38d4725e2524685a7a88/1518034424085-KAP94QIG65F6H4GYBT50/DSCF1297_RT.jpg other https://images.squarespace-cdn.com/content/v1/586d38d4725e2524685a7a88/1518037249070-SGQ6B3WS16PW3RN0ZCPZ/DSCF1207_RT.jpg other Alexia and I get set up at Remove Fascism's rally in Times Square on Nov 4th, 2017. https://images.squarespace-cdn.com/content/v1/586d38d4725e2524685a7a88/1518037435853-85K61WZBN4D1J7Q8BXS6/DSCF1271_RT.jpg other https://images.squarespace-cdn.com/content/v1/586d38d4725e2524685a7a88/1518037442753-Y0JG8Z069JE08OOIVHZK/DSCF1213_RT.jpg other https://images.squarespace-cdn.com/content/v1/586d38d4725e2524685a7a88/1518037460305-VHDXHVQ8PJJHW7ZBCYDA/DSCF1329_RT.jpg other https://images.squarespace-cdn.com/content/v1/586d38d4725e2524685a7a88/1518037470272-ANK70HWISHB1ERKPGOBZ/DSCF1267_RT.jpg other https://images.squarespace-cdn.com/content/v1/586d38d4725e2524685a7a88/1518037476011-K9FBQK64YR61QYGNNOSU/DSCF1216_RT.jpg other https://images.squarespace-cdn.com/content/v1/586d38d4725e2524685a7a88/1518037516146-ZHV5EHZ04T1RD2HSQ6U5/DSCF1311.jpg other https://images.squarespace-cdn.com/content/v1/586d38d4725e2524685a7a88/1518037502267-SJHW7JDG1QHX8FL3Q1GC/DSCF1299_RT.jpg other https://images.squarespace-cdn.com/content/v1/586d38d4725e2524685a7a88/1518037514158-GM3D5WAVVFMAPVCKZA1Z/DSCF1229.jpg other https://images.squarespace-cdn.com/content/v1/586d38d4725e2524685a7a88/1518037526042-553CINAC27ZK149LJQOQ/DSCF1241_RT.jpg other https://images.squarespace-cdn.com/content/v1/586d38d4725e2524685a7a88/1518038059136-9ONPM1VBE2XPP3V8XPN9/megaphone_and_folio_standing_up.jpg other These products were prototyped to represent a hypothetical client relationship with the NYC branch of the Democratic Socialists of America — using eye-catching signage to help their message pop. https://images.squarespace-cdn.com/content/v1/586d38d4725e2524685a7a88/1518038224159-P2X9M4DOWWO5LBZ9GJ0L/hat_on_model.jpg other https://images.squarespace-cdn.com/content/v1/586d38d4725e2524685a7a88/1518038129034-4ZI60RI5N01QXMBLSOIB/folio_half_open_detached.jpg other https://images.squarespace-cdn.com/content/v1/586d38d4725e2524685a7a88/1518039002108-DQL4R0WYO0HIX4G2G3KM/megaphone_folio_model_RT-shorter.jpg other https://images.squarespace-cdn.com/content/v1/586d38d4725e2524685a7a88/1518039161226-O5C3EAR500UC583D96XI/BLM-Full-Bleed-FINAL.jpg other The Black Lives Matter sky lantern portrays an instance where a client employed MOVE's design consultancy service. BLM, embroiled in a false characterization as a violent and unruly movement, can use the evocative imagery of a lantern vigil to emphasize the origins of its purpose. https://images.squarespace-cdn.com/content/v1/586d38d4725e2524685a7a88/1518039421967-DY198SV286YLKINOFBI1/I+cant+breath+lantern+cutout.jpg other https://images.squarespace-cdn.com/content/v1/586d38d4725e2524685a7a88/1518039311448-EPS8VL3E3BX4LIWWM3ME/lantern_flat.jpg other https://images.squarespace-cdn.com/content/v1/586d38d4725e2524685a7a88/1518039555122-Q1N1L3F2BNGAZVNPTIRG/FromTheSkyMoneyShot.png other https://images.squarespace-cdn.com/content/v1/586d38d4725e2524685a7a88/1518039822967-WUEQ6Q5S4XM8JQ7C3WSS/DSCF1015.jpg other https://images.squarespace-cdn.com/content/v1/586d38d4725e2524685a7a88/1518039823741-UX3H5VFKG1O48RG7FN5A/DSCF1025.jpg other https://images.squarespace-cdn.com/content/v1/586d38d4725e2524685a7a88/1518039825727-6DTSLR6RO1SUB9YIZPF4/DSCF1043.jpg other 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https://images.squarespace-cdn.com/content/v1/586d38d4725e2524685a7a88/1518044642032-UEZ503USOGHYGIJWXV1T/Lawless+Slides+9.26.17+V12-1x1.jpg other https://images.squarespace-cdn.com/content/v1/586d38d4725e2524685a7a88/1518044642182-HN571AI0NNJILBRAOBWC/Lawless+Slides+9.26.17+V13-1x1.jpg other https://images.squarespace-cdn.com/content/v1/586d38d4725e2524685a7a88/1518040608077-R729TMCTQW0ZX33T359G/POS+3.jpg other https://images.squarespace-cdn.com/content/v1/586d38d4725e2524685a7a88/1518040628951-87L7JX0655U43857DP66/POS+4.jpg other https://images.squarespace-cdn.com/content/v1/586d38d4725e2524685a7a88/1518040539400-F5KJKPHMNJD6D1DBZ3U4/Page+1.jpg other https://images.squarespace-cdn.com/content/v1/586d38d4725e2524685a7a88/1518040539710-02TB5ZQOM0IEIUUS716T/Page+2.jpg other https://images.squarespace-cdn.com/content/v1/586d38d4725e2524685a7a88/1518040541010-SXEBD3RBX5AWYM6PT5KE/Page+3.jpg other https://images.squarespace-cdn.com/content/v1/586d38d4725e2524685a7a88/1518040542081-LX53YKV4SQJIWY964PZ2/Page+4.jpg other https://images.squarespace-cdn.com/content/v1/586d38d4725e2524685a7a88/1518040542628-8PODDB5N6JV0BQC1EXKL/Page+5.jpg other https://images.squarespace-cdn.com/content/v1/586d38d4725e2524685a7a88/1518040548539-78OE5QYP7WAV46CHRJVW/Page+6.jpg other https://images.squarespace-cdn.com/content/v1/586d38d4725e2524685a7a88/1518040781432-3PH7DOMQHMTSEJS1WIYS/POS+2.jpg other https://images.squarespace-cdn.com/content/v1/586d38d4725e2524685a7a88/1518050909668-42VPRTDC3ZAYX790SXW4/Lensing+Sketch.jpg other An early sketch I did to help communicate my interpretation of Pienso's current and ideal user flow https://images.squarespace-cdn.com/content/v1/586d38d4725e2524685a7a88/1529703641383-XMB13O6PB1YYANO5QVSF/flow+diagram+-+drop+shadow.jpg other https://images.squarespace-cdn.com/content/v1/586d38d4725e2524685a7a88/1529706036702-U8IVFJYVRS0SPE3TWXQT/WireFrame+Beta-05.png other 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layouts https://images.squarespace-cdn.com/content/v1/586d38d4725e2524685a7a88/1533653734343-MY09R1IA29WIZKZZXCO4/image-asset.jpeg other I developed this one-page brochure for events in its entirety: concept, copy, color, icons, typography and layout. https://images.squarespace-cdn.com/content/v1/586d38d4725e2524685a7a88/1533653835804-TDU1OSOSL5AR5FU1TGAO/Screen+Shot+2018-08-07+at+10.46.51+AM.png other A snapshot of other iterations and icons that didn't make the final cut https://images.squarespace-cdn.com/content/v1/586d38d4725e2524685a7a88/1533656221734-PBCPYK27YNVWTY3CD7DM/3000C_Baby-Blue_Navy_HTF_1024x1024%2Blogo.jpg other https://images.squarespace-cdn.com/content/v1/586d38d4725e2524685a7a88/1533656232401-59BIU59DEGCQWRH6ICY5/baggu+tote+1.jpg other https://images.squarespace-cdn.com/content/v1/586d38d4725e2524685a7a88/1533656244112-9PW35UA41H9NB6EQWQ33/Moleskine+mock-up.jpg other 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https://images.squarespace-cdn.com/content/v1/586d38d4725e2524685a7a88/1533654210369-QO222BWGYQ6A3JHFTSIN/3660_003_RT.jpg other https://images.squarespace-cdn.com/content/v1/586d38d4725e2524685a7a88/1533654213356-7IR05RLPVA9D4Q381NBM/3660_004_RT.jpg other https://images.squarespace-cdn.com/content/v1/586d38d4725e2524685a7a88/1533654214189-CBOFK255ALQFBQN05Z18/3660_005_RT.jpg other https://images.squarespace-cdn.com/content/v1/586d38d4725e2524685a7a88/1533655664516-PUDGI5QA74Q3J2BE00NZ/G1_RT.jpg other A group shot of the team, taken at our All Hands Meeting on July 13, 2017. I'm in the middle! https://willcrum.com/water-token daily 0.75 2018-08-07 https://images.squarespace-cdn.com/content/v1/586d38d4725e2524685a7a88/1515529229352-9H6I0N12VH25MP6IYLT2/water_texture_10_by_greeneyezz_stock.jpg water token https://images.squarespace-cdn.com/content/v1/586d38d4725e2524685a7a88/1515273058952-RGOA0IQ6L2WIFN70I7L5/Water+Token+Hero+Image-01.jpg water token https://images.squarespace-cdn.com/content/v1/586d38d4725e2524685a7a88/1515457042586-81EYN09WMZ67D76PZL7D/Water+Token+Ad+Mock-up.jpg water token An early awareness ad for the initative, touting the importance of water efficiency. https://images.squarespace-cdn.com/content/v1/586d38d4725e2524685a7a88/1515451041891-BHT8Z26N1KT0RFMEZZ0K/Water+Cycle%403000x-100.jpg water token The water cycle is how surface water—the fresh water in lakes, streams and permafrost—is replenished over time. But it's only 2% of the water on Earth. And we're using it way too fast. https://images.squarespace-cdn.com/content/v1/586d38d4725e2524685a7a88/1515451378062-8QWB4LKI6EXYLFP57W7L/Arjen+Hoekstra.jpg water token Arjen Hoekstra, who developed the water footprint concept and assessment process. https://images.squarespace-cdn.com/content/v1/586d38d4725e2524685a7a88/1515373681470-5K5R76MS51V9ZZTU0ND6/Water+footprint+x+income+graph.png water token The trend is simple: The richer you are, the more water you use. source: Trends and Variation in California’s Water Footprint, CA Dept of Water Resources; US Environmental Protection Agency; Pacific Institute; UC Davis. 15 December 2013. https://images.squarespace-cdn.com/content/v1/586d38d4725e2524685a7a88/1515438492439-ESP9Q3FI6CFIO2LHKMGM/What+if%403000x-100.jpg water token https://images.squarespace-cdn.com/content/v1/586d38d4725e2524685a7a88/1515438647809-V5OTB5IN0X9DP669E731/Enabling%403000x-100.jpg water token https://images.squarespace-cdn.com/content/v1/586d38d4725e2524685a7a88/1515452705252-L4B9TR1HWH5356R8QKW4/Joneses-use%403000x-100.jpg water token The Joneses' pool and lawn makes for a high per capita water withdrawal each month. https://images.squarespace-cdn.com/content/v1/586d38d4725e2524685a7a88/1515452835595-GMLYWCGG2GIIQL7I6YW9/Browns-use%403000x-100.jpg water token The Browns have no pool or lawn, and thus use significantly less water. https://images.squarespace-cdn.com/content/v1/586d38d4725e2524685a7a88/1515452886520-M0TX0BRQT7CJWDV6NE43/Vynes-use%403000x-100.jpg water token In the growing season, Vynes Vineyards' single acre needs 29,000 gallons each month. If there's no local rainfall, it all has to come from the tap. https://images.squarespace-cdn.com/content/v1/586d38d4725e2524685a7a88/1515455617457-X1OGH9VYWAJZU5RTI9AV/Joneses-pay%403000x-100.jpg water token The Joneses go over their per-person allotment by 1,750 gallons this month. While the first 4,000 gallons are free, they must buy the remainder from The Water Bank. https://images.squarespace-cdn.com/content/v1/586d38d4725e2524685a7a88/1515455778879-88T0X0OKC87UV3RA6URI/Browns-pay%403000x-100.jpg water token The Browns finish the month with 1,000 gallons to spare, each. Due to their efficiency, they can turn a profit by selling the rest of their tokens through The Water Bank. https://images.squarespace-cdn.com/content/v1/586d38d4725e2524685a7a88/1515455827989-DZ9ZHWYF55XMGZ00JFFR/Vynes-pay%403000x-100.jpg water token The Water Bank over-allocates tokens to Vynes Vineyards because it thinks they should invest in developing their unused land, as grapes and wind are a water-profitable crop for California. It's up to Vynes to decide what to do with the profits from selling those extra 7.75 tokens! https://images.squarespace-cdn.com/content/v1/586d38d4725e2524685a7a88/1515457071342-4T7KIAB95YI1TLEQUVBM/Water+Token+-+Theory+of+Change.png water token This theory of change map was completed by starting with the overarching goal and working backwards—then filling in the key assumptions at each stage. https://images.squarespace-cdn.com/content/v1/586d38d4725e2524685a7a88/1515527484653-FONT7198I6QRNJ5Q5LFZ/De-Salination+Bacteria.jpg water token https://images.squarespace-cdn.com/content/v1/586d38d4725e2524685a7a88/1515527509178-8YZPINRE38J0MGMWF5IB/image-asset.jpeg water token https://images.squarespace-cdn.com/content/v1/586d38d4725e2524685a7a88/1515527525055-1FTEH555LZCBMBJPWTY2/image-asset.jpeg water token https://images.squarespace-cdn.com/content/v1/586d38d4725e2524685a7a88/1515527452521-FUCZXQJPLCJ3LGGJRQJD/image-asset.jpeg water token https://images.squarespace-cdn.com/content/v1/586d38d4725e2524685a7a88/1515527466886-ZYSNIHLOROBNSX6WAE2A/image-asset.jpeg water token https://images.squarespace-cdn.com/content/v1/586d38d4725e2524685a7a88/1515527539727-E04KHLGDN1R78E0MON6X/image-asset.jpeg water token https://images.squarespace-cdn.com/content/v1/586d38d4725e2524685a7a88/1515527741067-F9MHB10ZHPJSI3RMAEYP/image-asset.jpeg water token https://images.squarespace-cdn.com/content/v1/586d38d4725e2524685a7a88/1515527759511-SFHC18TFYNIPF03FTZ9J/image-asset.png water token https://images.squarespace-cdn.com/content/v1/586d38d4725e2524685a7a88/1515527573025-TXZOB8AX7RT0E35ZNSKF/WaterTokenV3_RT.jpg water token https://willcrum.com/xharo daily 0.75 2018-08-07 https://images.squarespace-cdn.com/content/v1/586d38d4725e2524685a7a88/1519358597470-O47RK1CBCR1TW1VJGZNS/Box+Icon.jpg xharo https://images.squarespace-cdn.com/content/v1/586d38d4725e2524685a7a88/1518205876828-5XAUTVJXP8J4VQC64D7E/XHARO+-+Display+0841+2017-12-02-16x9.jpg xharo A Facebook post advertising XHARO's launch promotion, funded through a partnership with Amazon. Facebook's user data allows XHARO to target people with fewer friends or a relatively homogeneous friend group. https://images.squarespace-cdn.com/content/v1/586d38d4725e2524685a7a88/1519357202643-AVZ3GKIYL15Q3XN30IDQ/Screen+Shot+2018-02-22+at+10.34.42+PM.png xharo https://images.squarespace-cdn.com/content/v1/586d38d4725e2524685a7a88/1519357266202-KTGNWSKGATR6T26FQ31X/Screen+Shot+2018-02-22+at+10.34.57+PM.png xharo The new user experience: Sven downloads the app and gives XHARO access to his social and browsing data so it can build a model of him as a person. He can create a personal "wish list" to fill in any blanks. In exchange, XHARO matches him with an "assignment": a neighbor that he's never met before! https://images.squarespace-cdn.com/content/v1/586d38d4725e2524685a7a88/1519357408147-13DQ4E4WNGN5ECXVKO2J/Screen+Shot+2018-02-22+at+10.35.22+PM.png xharo Having perused each other's profiles, Sven and Maria meet up to exchange gifts. In the process, they get to know someone that they share a city or neighborhood, but otherwise have little in common. But through the medium of gift exchange and friendship, those differences can begin to erode. https://images.squarespace-cdn.com/content/v1/586d38d4725e2524685a7a88/1519357775240-GCWDSCB4P0JMJ93NOUHY/XHARO+-+Display+0642+2017-12-02.jpg xharo https://images.squarespace-cdn.com/content/v1/586d38d4725e2524685a7a88/1519358138231-JNC3WQCNNQGH5TLM4XPJ/XHARO+-+Print+0693+2017-12-02.jpg xharo https://images.squarespace-cdn.com/content/v1/586d38d4725e2524685a7a88/1519358111046-E3I7UNNADEW3VNGAUYVV/XHARO+-+Poster+0165+2017-12-02.jpg xharo https://images.squarespace-cdn.com/content/v1/586d38d4725e2524685a7a88/1519356606991-LJG6SNVH7GO6Q1QFOBP3/Map+Sketching+1.jpg xharo https://images.squarespace-cdn.com/content/v1/586d38d4725e2524685a7a88/1519356696915-C1MNLA45JJBEWDWI55AK/Map+Sketching+2.jpg xharo https://images.squarespace-cdn.com/content/v1/586d38d4725e2524685a7a88/1519356714361-M5X8I28BLFVU4JVT4ELY/Map+Sketching+3.jpg xharo https://images.squarespace-cdn.com/content/v1/586d38d4725e2524685a7a88/1519356736174-KCRFRJ3R5J4AE8INW63E/Map+Sketching+4.jpg xharo https://images.squarespace-cdn.com/content/v1/586d38d4725e2524685a7a88/1519359317671-7ORWM07B2IY04VBBX6VD/Page+1.jpg xharo https://images.squarespace-cdn.com/content/v1/586d38d4725e2524685a7a88/1519359336789-ES82LIX2KQ3PSZ9XOK67/Page+2.jpg xharo https://images.squarespace-cdn.com/content/v1/586d38d4725e2524685a7a88/1519359348418-ME2RHMZ1I11G352HWW4P/image-asset.jpeg xharo https://images.squarespace-cdn.com/content/v1/586d38d4725e2524685a7a88/1519359356730-EQ8FHWGNKDP43QLVCIXU/page+4-cr.jpg xharo https://images.squarespace-cdn.com/content/v1/586d38d4725e2524685a7a88/1519357033298-AZATYWZ3RL4C3K5PBV37/image-asset.png xharo https://images.squarespace-cdn.com/content/v1/586d38d4725e2524685a7a88/1519357110735-IL28AO4FYO1ITCDF08MC/Screen+Shot+2018-02-22+at+10.06.57+PM.png xharo https://images.squarespace-cdn.com/content/v1/586d38d4725e2524685a7a88/1519357164208-2E4PKJFONDIN6CL8MQAR/Screen+Shot+2018-02-22+at+10.07.03+PM.png xharo https://willcrum.com/babi daily 0.75 2018-08-07 https://images.squarespace-cdn.com/content/v1/586d38d4725e2524685a7a88/1518996989287-ESZNBND3YXIOU30EX13T/SQI_0113_RT-cr.jpg babi https://images.squarespace-cdn.com/content/v1/586d38d4725e2524685a7a88/1518993136809-QG3S2C03WCNYM1Q3AILJ/IMG_0021_RT_16x9%2Blogo.jpg babi https://images.squarespace-cdn.com/content/v1/586d38d4725e2524685a7a88/1518994029513-0GT999I54V5DGVVUZX1P/Babi+-+Billboard+0461+2017-12-02_1-cr.jpg babi a billboard in the not-so-distant future https://images.squarespace-cdn.com/content/v1/586d38d4725e2524685a7a88/1518996424460-A61TQ87CAV5DWM5PV9TH/image-asset.jpeg babi https://images.squarespace-cdn.com/content/v1/586d38d4725e2524685a7a88/1518988022869-ZLRWRQXRBZ7E0TZBJJC8/image-asset.gif babi Tech companies give us the tools that power our daily lives, but the data only flows one way https://images.squarespace-cdn.com/content/v1/586d38d4725e2524685a7a88/1518994869166-4SSD3YLCJ34F25C6JWX2/Babi-Govintel-Map-Change.gif babi Even when our primary interfaces for tech become AR contact lenses and audio, wouldn't it be nice if our AI gave us a peek into its learning process? https://images.squarespace-cdn.com/content/v1/586d38d4725e2524685a7a88/1518995563333-087RNSJMKXUG27QYLLU0/AI-baby.jpg babi https://images.squarespace-cdn.com/content/v1/586d38d4725e2524685a7a88/1518995201597-0FVINOV5XIPVNVABAHDS/IMG_7011_RT.jpg babi https://images.squarespace-cdn.com/content/v1/586d38d4725e2524685a7a88/1518995230606-VBXFWPYATY7H5G27BVB6/IMG_6991_RT.jpg babi https://images.squarespace-cdn.com/content/v1/586d38d4725e2524685a7a88/1518996060629-UDR6P1MZTBHINI60FOR8/IMG_7014_RT.jpg babi https://images.squarespace-cdn.com/content/v1/586d38d4725e2524685a7a88/1518995295397-FA4E3S2R98UMD3VJEZWB/IMG_6941+2_RT.jpg babi https://images.squarespace-cdn.com/content/v1/586d38d4725e2524685a7a88/1518995301818-CRBDQEZYNBSC1K316UEK/IMG_6956+2_RT.jpg babi https://images.squarespace-cdn.com/content/v1/586d38d4725e2524685a7a88/1518995306491-0W1CK00AN4ANGNKT8KU4/IMG_6961+2_RT.jpg babi https://images.squarespace-cdn.com/content/v1/586d38d4725e2524685a7a88/1518995314392-OYNXXUJZS36AI27IJN5Y/IMG_6964+2_RT.jpg babi https://images.squarespace-cdn.com/content/v1/586d38d4725e2524685a7a88/1518996060226-5JLSC1VJKO2ARJJSZC8W/IMG_6976_RT.jpg babi https://images.squarespace-cdn.com/content/v1/586d38d4725e2524685a7a88/1518996060265-E73KI5HHDSACBRYB8NSQ/IMG_6977_RT.jpg babi https://images.squarespace-cdn.com/content/v1/586d38d4725e2524685a7a88/1518996062031-LVG63NN9DVCIEHZ4QA50/IMG_6981_RT.jpg babi https://images.squarespace-cdn.com/content/v1/586d38d4725e2524685a7a88/1518996191253-4ITZ9X606PXILMEPNJ7W/IMG_0023.jpg babi https://images.squarespace-cdn.com/content/v1/586d38d4725e2524685a7a88/1518996386896-M67URPBS9GSOGBQHIOKN/Babi+-+Print+0694+2017-12-11.jpg babi https://willcrum.com/classmates daily 0.75 2018-08-07 https://images.squarespace-cdn.com/content/v1/586d38d4725e2524685a7a88/1528228411006-9D3H6T0NF2YQIFUTK8MN/classmates+thumbnail__cr.jpg classmates https://images.squarespace-cdn.com/content/v1/586d38d4725e2524685a7a88/1527863138924-HMHOV3BROPXN5Q9CL6NS/Classmates+in+hand.jpg classmates https://images.squarespace-cdn.com/content/v1/586d38d4725e2524685a7a88/1527873333773-XF5S1F1IDG09JVJH2JSV/1+in+2.jpg classmates https://images.squarespace-cdn.com/content/v1/586d38d4725e2524685a7a88/1527873649784-6EVBJNMY3Y4SI0J2N3CD/2+x+2.jpg classmates While there are many resources for job-changers, they're either for people who are already qualified for a job, or for people who know what they need to learn to get there. What about everyone else? https://images.squarespace-cdn.com/content/v1/586d38d4725e2524685a7a88/1528223006535-NYEWUQX1BY6U75QGG9O9/screen+array_cr.jpg classmates https://images.squarespace-cdn.com/content/v1/586d38d4725e2524685a7a88/1528223765687-Q16LLTJQ1ACE86Q8BUW8/20180126_161911_RT.jpg classmates One of my second-phase scenario maps. Pink denotes a user interaction, green represents a potential issue or question that might arise at this juncture, and blue post-its are possible features or solutions. https://images.squarespace-cdn.com/content/v1/586d38d4725e2524685a7a88/1528228029011-8X7NTF8ST1IZ350LMNK5/Classmates+Research+Findings+.001.jpeg classmates https://images.squarespace-cdn.com/content/v1/586d38d4725e2524685a7a88/1528228035547-V226DW5HGJ6XY4HK9ZVV/Classmates+Research+Findings+.002.jpeg classmates https://images.squarespace-cdn.com/content/v1/586d38d4725e2524685a7a88/1528228043801-VQNZBTGJUFR0Q84PZZVY/Classmates+Research+Findings+.003.jpeg classmates https://images.squarespace-cdn.com/content/v1/586d38d4725e2524685a7a88/1528224111274-RZGH0VI0JTI2FT2GJGK8/Young+Pup.jpg classmates https://images.squarespace-cdn.com/content/v1/586d38d4725e2524685a7a88/1528224155999-GNOCZZ2JX7NBVFXG4VCU/20180126_143157.jpg classmates https://images.squarespace-cdn.com/content/v1/586d38d4725e2524685a7a88/1528227159698-LWRNA42BXEOKDY959TNV/User+Journey.jpg classmates https://images.squarespace-cdn.com/content/v1/586d38d4725e2524685a7a88/1528227194769-1ELVKEQA2DRKGTLB437K/Classmates+-+Page+1.jpg classmates https://images.squarespace-cdn.com/content/v1/586d38d4725e2524685a7a88/1528227194604-O2Z0G71QGHN92FSKG337/Classmates+-+Page+2.jpg classmates https://images.squarespace-cdn.com/content/v1/586d38d4725e2524685a7a88/1528227195910-JRHGXFLXSI0BQUNY15DU/Greeting-wireframes.jpg classmates https://images.squarespace-cdn.com/content/v1/586d38d4725e2524685a7a88/1528227196182-7DX70U4Q10X7JTNLP704/Profile-wireframes.jpg classmates https://images.squarespace-cdn.com/content/v1/586d38d4725e2524685a7a88/1528227200511-KC1G8DU0HUOIWUZRQIBO/Search-wireframes.jpg classmates https://images.squarespace-cdn.com/content/v1/586d38d4725e2524685a7a88/1528227197285-RYXEA9Q67LKXJRXXDMIF/Training-wireframes.jpg classmates https://images.squarespace-cdn.com/content/v1/586d38d4725e2524685a7a88/1528227269214-SME1IOIZCZPLQDM51PVR/Screen+Shot+2018-04-29+at+4.36.12+PM.png classmates https://images.squarespace-cdn.com/content/v1/586d38d4725e2524685a7a88/1528227269185-SQIR4KYBBVRTQB0EMCU4/Screen+Shot+2018-04-29+at+4.35.06+PM.png classmates https://images.squarespace-cdn.com/content/v1/586d38d4725e2524685a7a88/1528227288780-V21J2MHOKXHBHCWRWEZH/Screen+Shot+2018-04-07+at+8.37.14+PM.png classmates https://images.squarespace-cdn.com/content/v1/586d38d4725e2524685a7a88/1528223911961-CXRXCP57KNB2KEYQICZG/image-asset.jpeg classmates Paper prototyping is a quick and easy way to get user feedback without burning hours in Sketch and Flinto. https://willcrum.com/jade daily 0.75 2018-08-07 https://images.squarespace-cdn.com/content/v1/586d38d4725e2524685a7a88/1526929306099-SGRHBT19Z18RFXQRSXAT/20180330_104031_RT.jpg jade https://images.squarespace-cdn.com/content/v1/586d38d4725e2524685a7a88/1526307375870-9CNTEGVLVAIXRXGVJKA2/JADE+-+Hero+Product+%2B+Logo-17.jpg jade https://images.squarespace-cdn.com/content/v1/586d38d4725e2524685a7a88/1526582018868-7TRD10ZMFIW90QMROBGB/Jade+-+set-up%403000x-100.jpg jade For the first two weeks, the pendant gathers audio and GPS data to build a model of the wearer's routine. Once the model is created, the wearer labels the important sounds and locations in their life to train the algorithm. But no one's life is perfectly repetitive — so Jade is constantly updating its model based on its latest observations. https://images.squarespace-cdn.com/content/v1/586d38d4725e2524685a7a88/1526582702095-8YD5RCRT0IJVYH30RTVA/image-asset.jpeg jade When Jade detects a worrisome deviation from the routine — perhaps the wearer has been silent and stationary in an unusual place for a while — the pendant vibrates noisily to express its concern. If the user is fine, they can simply squeeze the pendant to silence it. But if they are unable to respond, help will soon be on the way. https://images.squarespace-cdn.com/content/v1/586d38d4725e2524685a7a88/1526585493838-Z4SEO56H17H0L0NBDE5X/app+screens%403000x-100.jpg jade Jade owners will mostly use the companion app to label Jade's model of their routine and manage who gets alerts in an emergency. But they can also use it to view the data that Jade has collected or change the haptic control preferences (if squeezing the pendant is difficult for their hands). https://images.squarespace-cdn.com/content/v1/586d38d4725e2524685a7a88/1526586144516-HL12CYL2W3FNGIKJRQF1/Clamshell+1.jpg jade https://images.squarespace-cdn.com/content/v1/586d38d4725e2524685a7a88/1526586144515-PNFCS7MJV936F4TWCZ7J/clamshell+2.jpg jade https://images.squarespace-cdn.com/content/v1/586d38d4725e2524685a7a88/1526586149498-KYVADDAAKBCAAZJSLKWQ/Earings+1.jpg jade https://images.squarespace-cdn.com/content/v1/586d38d4725e2524685a7a88/1526586153971-TQ4Z13G7R22H4AZTD2KV/Page+1.jpg jade https://images.squarespace-cdn.com/content/v1/586d38d4725e2524685a7a88/1526586154127-2Y5KCKNNM6TTA4AAER9W/Page+2.jpg jade https://images.squarespace-cdn.com/content/v1/586d38d4725e2524685a7a88/1526586149296-4BJTXWOT8R0RL10E4MH4/Earings+2.jpg jade https://images.squarespace-cdn.com/content/v1/586d38d4725e2524685a7a88/1526586154922-GQADXGPA48IE9HVCW19D/Page+3.jpg jade https://images.squarespace-cdn.com/content/v1/586d38d4725e2524685a7a88/1526586169037-NXM8Z96X2WSWB12QF0VK/Page+6.jpg jade https://images.squarespace-cdn.com/content/v1/586d38d4725e2524685a7a88/1526586154854-JOVZ3KP00XTR7VH0D47J/Page+7.jpg jade https://images.squarespace-cdn.com/content/v1/586d38d4725e2524685a7a88/1526587828165-R2WMSRM6WZOYRC51YF0F/20180221_103415.jpg jade https://images.squarespace-cdn.com/content/v1/586d38d4725e2524685a7a88/1526587808746-K7SHVNXE25FF0JQJCK85/20180208_114533.jpg jade https://images.squarespace-cdn.com/content/v1/586d38d4725e2524685a7a88/1526587808443-OLXXNPWWRRBVRP55GWI5/20180208_171432.jpg jade https://images.squarespace-cdn.com/content/v1/586d38d4725e2524685a7a88/1526588280278-FLOJ1UKB84ES74IZMKLI/20180208_180859_RT.jpg jade https://images.squarespace-cdn.com/content/v1/586d38d4725e2524685a7a88/1526587814880-WPDF42X045FCJ65RPQ8Q/20180216_003529.jpg jade https://images.squarespace-cdn.com/content/v1/586d38d4725e2524685a7a88/1526587816729-76D0GQMDPTX9Z4IUI1NH/20180216_111742.jpg jade https://images.squarespace-cdn.com/content/v1/586d38d4725e2524685a7a88/1526588360047-NTCYIUAALGZPW9YK5I95/20180420_082703_RT.jpg jade https://images.squarespace-cdn.com/content/v1/586d38d4725e2524685a7a88/1526586530347-KGO79HUQPCAHD887D60Z/Orthographic-exploration.jpg jade https://images.squarespace-cdn.com/content/v1/586d38d4725e2524685a7a88/1526586556059-BEUBR06R7704Z2OWCDWX/Orthographic.jpg jade https://images.squarespace-cdn.com/content/v1/586d38d4725e2524685a7a88/1526588805610-H9EHCRUENAGX7HM87ZHE/rhino+screenshot%403000x-100.jpg jade https://images.squarespace-cdn.com/content/v1/586d38d4725e2524685a7a88/1526589655229-GHFDGLH72I7XF7ZE222G/20180329_113430.jpg jade https://images.squarespace-cdn.com/content/v1/586d38d4725e2524685a7a88/1526588916622-QAS8ATKGGEPB2MYWZB87/image-asset.jpeg jade https://images.squarespace-cdn.com/content/v1/586d38d4725e2524685a7a88/1526591455620-LCOPRAKGVXHM8KE2PGQP/1K1A9541_RT.jpg jade https://images.squarespace-cdn.com/content/v1/586d38d4725e2524685a7a88/1526590294079-FJOSMRO2B96LQ404H2RF/1956-Chevrolet-and-all-models-ad.jpg jade https://images.squarespace-cdn.com/content/v1/586d38d4725e2524685a7a88/1526590236074-N77AH3TFPASE90UTRCI0/d5e6fd8787036692cd048a13a2618e70.jpg jade https://images.squarespace-cdn.com/content/v1/586d38d4725e2524685a7a88/1526590233597-PP347P8BEC5BDY6F76B7/jade-stone.jpg jade https://images.squarespace-cdn.com/content/v1/586d38d4725e2524685a7a88/1526590239109-LRFZJQJHRT0MVOBXATN7/Asset+13%403000x-100.jpg jade https://images.squarespace-cdn.com/content/v1/586d38d4725e2524685a7a88/1526591008285-2XJFM2H5Y518PF8CITJ8/image-asset.jpeg jade https://images.squarespace-cdn.com/content/v1/586d38d4725e2524685a7a88/1526590871219-BVD3I0WGGVLWQRKO5TAB/Colored-in-hand.jpg jade https://willcrum.com/human-resourcing-dept daily 0.75 2026-03-24 https://images.squarespace-cdn.com/content/v1/586d38d4725e2524685a7a88/1527617338758-H2MOVPXXY9FMTUJYP1OU/655A0462_RT.jpg human resourcing https://images.squarespace-cdn.com/content/v1/586d38d4725e2524685a7a88/1526930118586-VZLA56AV3KPOMJ65I7HD/image-asset.jpeg human resourcing Ellen prepares for another day spent helping displaced workers in 2088. https://images.squarespace-cdn.com/content/v1/586d38d4725e2524685a7a88/1526933707099-FPKZGEG11ZH4WNRQ5QJR/image-asset.jpeg human resourcing https://images.squarespace-cdn.com/content/v1/586d38d4725e2524685a7a88/1526931990911-H7EB2K6ZP2STNSZG2GYP/image-asset.jpeg human resourcing PETAR's console features two screens, with questions below and PETAR's conversational interface above. 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is a duck decoy carving maestro — when his hands aren’t on the steering wheel. https://images.squarespace-cdn.com/content/v1/586d38d4725e2524685a7a88/1527787442441-0TJDV9DZW6SQVIXPFLMF/Ted+3.jpg staygo StayGo’s mobile office and free online learning resources helped Ted turn his hobby into a business — including a pretty healthy YouTube following for his process videos. https://images.squarespace-cdn.com/content/v1/586d38d4725e2524685a7a88/1527787445259-S4B4ODOZTDJBMW0K1C5B/Ted+4.jpg staygo Now Ted can focus on growing his business, using the knowledge and resources he first explored while in the cab of his StayGo truck. https://images.squarespace-cdn.com/content/v1/586d38d4725e2524685a7a88/1527787549149-DST2B5LRGXV43RVVG2LS/Ted+2_1.jpg staygo But Ted still has the flexibility to to book a ride with StayGo whenever he needs the extra cash — or even when he’s simply missing the open road. https://images.squarespace-cdn.com/content/v1/586d38d4725e2524685a7a88/1527788176904-DR6E6CV3DX32C1ZJWLKH/Susan+1_1.jpg staygo Susan is a writer who’s feeling low on inspiration — and could use a break from the city clangor. https://images.squarespace-cdn.com/content/v1/586d38d4725e2524685a7a88/1527788183813-UJINTDP8RRXBETDYYJ8A/Susan+2.jpg staygo An ad extolling the virtues of the open road catches Susan’s eye — so she signs up for training. https://images.squarespace-cdn.com/content/v1/586d38d4725e2524685a7a88/1527788188807-6HNMMP0RQT73LGQFQJDT/Susan+3.jpg staygo She’ll need to get licensed, first. But StayGo’s VR trucking training program is clear, easy — and even a bit fun. https://images.squarespace-cdn.com/content/v1/586d38d4725e2524685a7a88/1527788191221-2S0BD2U6QK9L7ZGO5KXX/Susan+4.jpg staygo Now Susan can book a ride with StayGo whenever she begins to miss the peace and solitude of the open road. https://images.squarespace-cdn.com/content/v1/586d38d4725e2524685a7a88/1527788733459-378D8MTAZZTLAIDQNDTQ/ecosystem.jpg staygo StayGo takes a portion of the driver's fee, much like a temp agency. 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